Often overlooked is the impact a website design has on your site visitors. Too many companies have an old or outdated looking website that essentially is a poor reflection of your company. There’s a good post on the importance of web design over at the Internet Lawyer Marketing blog. A strong, visually appealing web design help improve “stickiness” of your website. That’s your ability to keep people on your website. An unattractive, old school looking website chases visitors away. Invest in a great looking web design to  improve conversions of your website visitors.